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Launched in 1999,
RedEnvelope’s mission is to make gift giving—no matter what the
occasion or circumstance—simple and fun. Through a unique
assortment of gifts, many created exclusively for us, and our
easy to use Web site and seasonal catalogs, we offer a shopping
experience that’s inspired, modern and convenient.
The name RedEnvelope
comes from an Asian tradition in which gifts are often presented
in a simple red envelope—a timeless symbol of good fortune, love
and appreciation. We believe that whether a gift is a token of
gratitude or a grand gesture of love, its giving and receiving
is a cherished occasion in itself.
RedEnvelope, Inc.
was incorporated in California in June 1997 under the name
“Giftworks Online, Inc.” and changed its name to “911 Gifts,
Inc.” in December 1997. We reincorporated in the state of
Delaware under the name “911 Gifts, Inc.” in March 1999 and
changed our name to “RedEnvelope, Inc.” in September 1999. |